This article will help you identify which SERP tracker may be best for your use case. There are many of them, some of which do slightly different things. Tools that give you this information are called SERP tracking tools. Of course, it helps to know various other metrics, like how much search volume that keyword has, the average click through rate per SERP position, and what SERP features you’re fighting for.īut the core piece of information you need is: what does the search results page look like for this keyword? Typically, the most accessible piece of useful data you have is this: where does my website rank on the search engine results page (SERP) for a given keyword? Without it you’re thrashing about in the dark, hoping your campaigns are working, but unsure which campaigns are succeeding and which are failing.
read on, we’ll clarify.If you want to win at SEO, having data to illuminate your results is critical. The things in the “from us” column might not make sense yet. With some work, we could use other sources - Moz or AuthorityLabs, for instance. I’ve set up the spreadsheet to use exports from rank tracker Stat. What do we need?īefore we start answering, we do need data to dig into. Which changes in ranking should we focus on? A top ranking for a minor term often doesn’t. If we get there, what reward will we have?įor big terms, small changes make a difference. Other times we know #4 is the highest we can hope for.
How would traffic increase with a higher ranking? If it is, we could have technical or information architecture problems. The ranking page for a term is sometimes wrong. And often they go unasked if we don’t have a platform handy:
Here are five questions monitoring platforms answer. GET THE SHEET Five common monitoring questions we can answer without expensive tools
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